Sam Nichols serves as Managing Editor at X&O Labs. Since joining the team in 2012, Nichols has worked with over 100 coaches to write and publish their materials. He is the author of the popular No Huddle Research Report that was released in March 2013. In addition to his work at X&O Labs, Sam is entering his third year as wide receivers coach at Hope College in Holland, MI. Prior to joining the coaching staff at his alma mater, Sam enjoyed 10 years coaching in the high school ranks leading multiple teams to playoff appearances and coaching players like current Washington Redskin Kirk Cousins. Sam had a variety of writing and publishing experiences before he joined the X&O Labs team. Since 2006, he has published 8 articles in various football coaching journals, is featured in an instructional coaching DVD series, wrote a best-selling no huddle manual, and published a instructional book on running great youth football camps.
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