By Mike Kuchar, Senior Research Manager, X&O Labs
Converting third down is arguably the single most important aspect of offensive football. Without consistent conversions on 3rd down, you will struggle with your red zone offense, your 2-minute offense and all other areas of your offense.
Knowing the importance of “moving the chains” to the overall success of an offense – and winning games – our research staff set out to discover the most efficient and effective means of converting 3rd down. Throughout our entire search, we kept coming back to one source.
And that source was Steve Axman.
Coach Axman has an impressive coaching bio. He served as Offensive Coordinator at some of the top schools in the country. As OC, he developed Troy Aikman at UCLA and Marques Tuiasosopo at Washington. He is also a best-selling author of many football coaching books.
But these notable accomplishments are not what drew us to Coach Axman.
No. It was something completely different.
Throughout his decades of coordinating offenses in the Pac-1O, ACC and Big-10, Coach Axman had quietly developed a simple format for increasing 3rd down conversions – and it works with any offense.
So, we reached out to Coach Axman and asked him to share with our readers his format for converting 3rd down. We’re very excited that Coach Axman accepted our invitation. And we think you’ll be equally excited when you read his Special Report, 3rd Down Conversions.
This is no small Special Report either. It’s broken down into 6 reports totaling 8,418 words; 30 videos featuring game film from Coach Axman’s personal video library; and 22 diagrams.
Let’s look closer at what you’ll find in the Special Report, 3rd Down Conversions:
This report may be the most important report in this entire Special Report because it shows you how to build your foundation for converting 3rddowns. In other words, it tells you how to identify your baseline of data for what you’re already doing and how to use that information to develop you new play-call attack.
Third and Short (1 to 2 yards) is, without a doubt, crunch time. Coaches talk all the time about the goals of getting to a 3rd and manageable down and distance situation. Having to get a yard or two to convert to a new set of downs is, certainly, a manageable 3rd down situation. Yet, 3rdand Short can often seem to be about as tough as it gets in an offense’s efforts to succeed and move the chains. And in this report, you’ll see exactly how to use your very best base run and pass concepts to increase your conversions in short yardage situations.
The goal for 1st and 2nd down “on par” offense is to get your offense into a manageable 3rd down distance situation. Third and short (1 to 2 yards) is certainly a manageable situation. However, it can be an extremely tough down and distance situation to succeed in converting. Even though 3rd and Medium (3 to 6 yards) necessitates deeper yardage needs than 3rd and short distance situations, it allows the offense its best opportunity to use its base offense in its efforts to convert this vital, down and distance situation with both its run and pass games. In this report, Coach Axman will show you how to use your offense’s base offensive attack to increase your 3rdand medium conversion efforts.
The third and medium play call is usually a difficult one. It is not as advantageous as a third and short mentioned previously, yet it is not completely desperation mode, either. There are several variables that you need to address – all of which Coach Axman covers in this in-depth report. Plus, you’ll see the most effective and efficient ways of getting the ball to your playmaker in space.
This report is the most thought provoking in this entire special report. In this report, Coach Axman covers all the strategies of 3rdand long situations including runs, passes and, why you may not even try to convert in long distance situations (and what you should really be doing instead).
If you believe that 3rd down offense is one of the most critical game situations your offense will face during the course of a game, then your offense must be fully made to understand the importance of this thinking. The thinking strongly goes along with the belief that you get what you emphasize. And there is only one place that you can put emphasis on converting 3rddowns – and that is during practice.
So, I want to take this time to invite you to get instant access to this entire special report because its full of all the information, drills and strategies you need to significantly improve your 3rd down conversions
We’ve released the entire 3rd Down Conversions special report on our exclusive membership website – Insiders. You can join the Insiders right now and get instant access to this study. And when you join today, in addition to the 3rd Down Conversions special report, you’ll also get instant access to these other great features only available in the Insiders:
See, that is why we believe the Insiders membership website is the most effective resource for maximizing your coaching production. And we’re not the only ones that believe this either.
Thousands of high school, college and professional football coaches have already joined our exclusive membership website – Insiders… Making the Insiders website one of the most trusted resources for football coaches. Coaches on the following staffs have joined our Insiders website with a 12-month membership:
And the list goes on with coaches on the staffs of Purdue, Cincinnati and coaches in all 50 U.S. states and as far away as the Slovak Republic.
- Coach Battaglia
>>> “I’ve been working my way through the Insiders website and it is phenomenal. Thank you so much!”
- Coach Lappe
In just a second I’ll show you how you can sign up and start your 12-month membership to the Insiders website. But first, I need to tell you two important things you need to know about the Insiders.
First, because we’re coaches, we wanted to make the Insiders one of the most affordable coaching resources you’ll find anywhere. So, right now you can start your 12-month membership for just $35.99. That’s less than just one instructional coaching DVD – and I can guarantee that the Insiders website is filled with information that equates to dozens and dozens and dozens of instructional coaching DVDs. And today, you get instant access to all this information for only $35.99. And you can rest assured that 100% of your membership fee goes to support our research. Now if you’re already a member of X&O Labs’ Insiders website, just click here to login and start reading 3rd Down Conversions.
Now the second thing I wanted to share with you is that we offer a full, 90-day money back guarantee. If at any time during your first 90-days you feel the Insiders is NOT worth the $35.99 you’ve spent, just email us and we’ll refund 100% of your money. And if you’re not satisfied with your membership after your first 90-days, we’ll give you a pro-rated refund for your remaining membership. Click the button now to get instant access to our Insiders website and all of our special reports, research reports, interviews, clinic reports, drill reports and our massive video library for just $35.99 – that’s less than $3 per month. And with our 90-day money-back guarantee, you literally have nothing to lose. So, go ahead and click the button below right now and get instant access to 3rd Down Conversions Special Report when you join the X&O Labs’ Insiders!